Partnering with Pulmuone to Pioneer Plant-Based Proteins in South Korea
What do you get when you combine state-of-the-art mycelium technology, innovative product development, and market savvy? A recipe for success that delights the palates of South Korean consumers.
At Infinite Roots, we’re all about teaming up to make big things happen. Which is why we’re thrilled about our ongoing collaboration with Pulmuone, a leading South Korean food manufacturer, to develop mycelium-based protein products tailored to the unique preferences of South Korean consumers.
As we make strides in our international expansion, a cornerstone of our success lies in forging partnerships with like-minded experts in local markets. Pulmuone’s product development acumen and deep understanding of consumer preferences ensures that we’re not just entering a market but truly connecting with the hearts and tastes of the South Korean public.
Our collaboration will seek to set new standards in alternative nutrition while championing sustainability every step of the way. Together, we’re dedicated to minimizing our environmental footprint and promoting ethical sourcing practices, from using local sidestreams to deploying low-carbon production processes.
“We are very happy to join forces with a partner with such market power and an equally visionary mindset,” said Infinite Roots® founder and CEO Dr. Mazen Rizk. “This partnership is a significant step in our mission to offer sustainable and tasty nutrition options – in this case, focusing on the culinary traditions and taste preferences in South Korea.”
The enthusiasm was shared by Pulmuone, whose CEO, Kim Jin Hong, praised the partnership as “proof of our commitment to revolutionizing the food industry and shaping a more sustainable future.”
Of course, a crucial acknowledgment is owed to our silent partner, Mother Nature. The natural properties and processes of mycelium form the foundation of our challenge to the global food industry. Mycelium is a nutrient-rich resource, containing complete protein, prebiotic fibers, vitamins, and minerals. With our patented technology and partners like Pulmuone, we’re continuing to unlock its potential to transform food production using hyperlocal solutions.
As we navigate through the ongoing test phase, we eagerly anticipate delving into the subsequent stages of our partnership. Keep an eye out for updates.